HI, I’M NAZ. I MOVE PEOPLE.

I design services, brands, and experiences that move people from where they are toward where they aspire to be—quietly, through systems that allow ownership and belonging in experience, and feel inevitable in hindsight.

As a service designer, researcher, and strategist with 10+ years of experience, I work with organizations across education, health, civic, and social impact; helping them understand the core of what and whom they're serving, and build with more clarity, impact, and delight. My practice spans the full arc: from research and synthesis to blueprints, frameworks, and the kind of facilitation that moves a room toward a decision.

Photography, drawing, and writing are how I stay in close conversation with my own embodiment of belonging in the world. A certified teacher and dedicated practitioner of Iyengar Yoga, the pinnacle exploration of all my practices and ever-evolving inspiration.

Based in New York. Open to collaboration and always up for conversations about imagination, beauty and belonging.