HI, I’M NAZ AND I MOVE PEOPLE.

I DESIGN LANGUAGE, SERVICES AND EXPERIENCES:

THAT MOVE PEOPLE FROM WHERE THEY ARE TOWARDS WHERE THEY ASPIRE TO BE.

I TEACH IYENGAR YOGA:

TO MOVE PEOPLE INTO THEIR BODIES AND TUNE INTO THE MOMENT OF THEIR BEING.

I WRITE AND DRAW ON WHAT MOVES ME:

IN FIRM BELIEF THAT IT MUST MOVE ANOTHER–LIKE A VERY GOOD TOMATO.

In any of these practices, I am most excited about finding metaphors that build bridges, meaningful conversations with and within the worlds we move through, and moments that emphasize the beauty of every day being.

I am a multi-disciplinary and multi-industry creative, crafting human and life-centered perspectives and processes to help clients understand the core of what and whom they are serving, and how they might do it with more impact, meaning, and delight.

THE GOLDEN THREAD

The golden thread tying together all that I do is an unyielding curiosity to understand humans—their unique individualities and shared commonalities.

My professional practice centers on observing individuals, groups, and contexts to design experiences, journeys, and narratives that guide them from where they are to where they aspire to be.

Whether I am conducting user experience research for a product, crafting a brand’s narrative, or teaching a yoga class, I draw on the same core skills and processes:

• Asking the right questions to uncover the heart of a challenge.

• Grounding myself in the context of others through empathy and embodiment.

• Using sharp observation and sensory awareness to take iterative action informed by feedback.

• Revealing meaning from both individual and collective experiences to drive sustained, positive transformation.

This integrated approach allows me to connect deeply with diverse challenges, creating impactful solutions that are human-centered and meaningfully aligned.

HOW I DO

During the course of projects, I take a collaborative approach and aim to empower internal change-makers with human-centered tools and approaches, while instilling play as a facilitator for creative and innovative teams.

This approach of building internal capabilities and empowering teams with purpose and soul creates ripples of impact, that long outlive any project output.

CURRENTLY

Consulting for teams of all sizes in brand and product strategy through a human-centered approach, teaching maps and methods of creative problem solving, teaching and practicing Iyengar Yoga, and roaming the Aegean coast, reading poetry, searching for waves, and weaving metaphors.

Open for opportunities in human-centered design thinking, research and strategy, and conversations on death, love, and human meaning.